Friday, May 16, 2008

Real Men drink from a Glass

It never ceases to amaze me that there are folks out there that believe that drinking beer from a glass is elitist and something for the weak willed. Alas, nothing could be further from the truth.
Now listen up all you working stiffs, I'll put this in very simple terms. You work hard all day, and the fruit of your labors is something you take pride in, be it an automobile, a widget, a well tallied spreadsheet, a nicely drafted contract-- or whatever . You want the end-user to appreciate your craft and treat it with dignity and respect the amount of work that you put into it. So too with brewers, they take pride in their product and want you to enjoy it at its best. They want it served fresh, at an appropriate temperature and from a clean glass so that you can marvel at the color and carbonation, allow the brew to form a proper head, smell the roasted malt and hop notes and taste it and enjoy as they intend you to. Just as you hate to see your hard work discarded, unused and unappreciated, watching someone slug down a well crafted beer straight from the can or bottle is an insult to the hard working men and women that made that marvel of nature that you are enjoying possible. Show some respect for the folks that labored hard for you -- be they union, non-union and/or self-employed. Show them you appreciate what they do and next time you're out ask your server for a glass. You will find you enjoy your beer more and you will be sending your brewer a message - the right message - I appreciate what you do.